**I’ve added my final thoughts on the ad below

Here’s the first Focus on the Family ad that aired during the Super Bowl pre-game show – very classy:

And here is the ad that aired during the first quarter of the game. LOL, think N.O.W. will start complaining that the ad promotes violence against women? Well done!:

I know what you’re thinking and, yes, that’s all there was to it. Certainly not worth the time and effort pro-aborts spent condemning it and and demanding that it be rejected. In fact, if they would have just kept their mouths shut hardly anyone would have known what Pam was talking about when she said “he almost didn’t make it into this world.” There was no mention of a “difficult pregnancy”, abortion or even choosing life.

I’ve seen reaction from some pro-lifers were underwhelmed, even disappointed, after finally seeing the ad they’ve been passionately defending for the last two weeks. But, really, what did you expect in 30 seconds on national television? If it had been even the slightest bit more overtly “pro-life” it would have never been given air-time. Besides, often subtlety is the best way to win friends and influence people, especially with a subject as emotional and divisive as abortion.

Also, we cannot underestimate the significance of what happened before the ad even aired. For two weeks the hypocrisy of “choice” was on full display and the public was exposed to a true, uplifting story of courage, hope and, above all, self sacrifice. A much needed message for our current culture of selfishness and death. Honestly, you just cannot buy the kind of publicity we’ve seen given to this ad and it’s message. So, thank you N.O.W., NARAL and others for collectively overreacting to what might otherwise have largely gone unnoticed. Hopefully some seeds were planted.

For those who were unaware of the “controversy” prior to seeing the commercial and for whom the message was a little too subtle, hopefully some were directed, as was the ad’s design, to the Focus on the Family website, which features a more in-depth interview with Tim’s parents Bob and Pam and their choice for life.

That’s what I think anyway. What are your thoughts?