Population Research Council has released a new video using cartoons to break down the complexities of pregnancy, illustrating how the drug affects ovulation, conception, and implantation. Characters on camels represent the sperm and their journey, while a lumbering elephant carrying a round little figure represent the female egg and its journey. Palaces, dust storms, and even an Oregon Trail video game reference depict how the drug works.

They have also created an informational page on their website where people can learn more about Plan B as well as some of the media conversation around the drug. The video leaves no doubt that Plan B operates, the vast majority of the time, by causing abortions.